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Financial Terms

Cash Investment (Liquid): $35,000

Minimum Investment: $58,520

Maximum Investment: $153,087

Minimum Net Worth: $120,000

Franchise Fee: $34,500

Royalty Type: Scalable

Royalty Fee Structure:

$999,999 - 5.5%

$1M - $1.5M: 5%

$1.5M - 4.5%

Ad Fee Structure: Brand Development Fund: Up to 2% of Gross Sales. Currently the Brand Development Fund Fee is 1% of Gross Sales
Local Marketing: 2% of monthly gross sales

Business Type
  • Office Space


  • B2C

  • B2B

  • Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator


Year Established: 


A Place At Home

The CARE Track is a senior-focused development program that provides franchisees with the education and tools to grow and develop their A Place at Home franchise.  With the “We are CARE” model serving as a basis for the program, franchisees will learn how to:

  • Run a senior-focused business

  • Provide necessary care to clients

  • Operations and Marketing

  • A Place at Home in action

  • Ongoing support

In addition, franchisees will attend a hands-on 40 hour training program at the flagship location and receive ongoing support through site visits and consultations.

Run a senior-focused business

Franchisees will become familiar with the resources and data necessary to grow and develop their business through reducing turnover and increasing referrals.  An integral part of the program is the use of satisfaction surveys that use actual client and caregiver feedback to provide insight into the business. Learning how to utilize these powerful tools provides an accurate picture of client and caregiver satisfaction month after month allowing the business to recognize areas that are strong and the areas that need improvement.

Provide necessary care to clients

Training on all aspects of employee’s roles is a critical step in understanding the unique role each employee plays in the overall business. One of the foundations of the company is the belief that in order to run a successful care business, owners and management must understand what the field staff does on a daily basis. This is accomplished by going through the same training processes as each individual employee.  Franchisees will complete specialized training programs that include modules on:

  • Essential CARE

  • Personal or Individual CARE

  • Med CARE

  • Administrative

  • Franchisee or Office Management

The training programs are also the programs that eventually all employees will take for their specific role in the company.  This not only ensures that all employees are properly trained, but also assures that the business owner understands the specific roles of their employees, and in turn, creates a more positive and educated workforce.

Ideal Candidate:

Ideal owners should possess a passion to own a senior-focused care company that largely stems from a personal experience of caring for others. Prior experience in operations and management is highly encouraged. Their "We are CARE" (Compassion, Accountable, Respectful, and Ethical) philosophy should align with their own personal objectives and they must have the willingness to incorporate these values into their everyday role as an A Place At Home franchise owner.

There should be an innate desire to network and build relationships within the community. Every day they should have the desire to grow the business, set themselves apart from the competition, and become the preferred provider in their territory.

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