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Cash Investment (Liquid): $250,000

Minimum Investment: $324,310

Maximum Investment: $974,290

Minimum Net Worth: $500,000

Franchise Fee: $30,000

Business Type
  • Retail


  • B2C

Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator

  • Executive Model


  • Year Established: 1990

  • Year First Franchised: 1991

Baja Fresh

For over 20 years, Baja Fresh Mexican Grill has been serving food backed by their 'Live Fresh' philosophy. They only serve their customers fresh, traditional Mexican favorites that are both nutritional and flavorful. Over 40 items on their menu are made-to-order featuring charbroiled boneless and skinless chicken breasts, lean steak trimmed in house, quality fresh produce, and their delicious house salsas.

At Baja Fresh, flavor and nutrition are always selected over fillers and fads. Their customers love that they can turn to Baja Fresh to provide them with handmade food crafted from the finest, carefully-sourced ingredients. They always opt for time tested recipes made fresh, never processed or canned, ingredients.

Why US?

  • Baja Fresh is a fast casual concept offering two business models - a traditional store or a smaller footprint, called Baja Fresh Express

  • They cater to customers who value fresh food and healthy eating

  • Baja stands out because of the extreme measures they take to ensure freshness - their restaurants don't have can openers, microwaves or freezers!

  • Nearly 3 decades of experience in this industry has helped them develop a reputation as a popular and healthy choice among their customers

  • Making up 9% of American restaurants Mexican restaurants are more popular than pizzerias and burger concepts. Baja is filling the demand and popularity with their unique Baja, Mexico-inspired takes on classic Mexican favorites like fajitas, tacos and quesadillas


Starting a Mexican food franchise is a great way to break into a thriving industry. However, many of our potential franchisees wonder if they have the experience needed to run a Baja Fresh restaurant. And while any prior experience running a business, particularly in the fast casual industry, will be very beneficial, therein lies the beauty of investing in a Baja Fresh franchise:

We’ve developed comprehensive training and support programs to help our franchisees run their business with confidence in every stage of their franchising journey!

Between hands-on training in an existing Baja Fresh restaurant, on-site training at your own new franchise location, and ongoing marketing assistance, you’ll be amazed at just how simple it is to transition your career to running a Mexican food franchise.

Ideal Candidate

  • Entrepreneurs that are energetic and motivational with an unrelenting commitment to customer service, quality and freshness

  • Someone that has passed experience in the service or hospitality industry

Complete this form to learn about the average revenue of this franchise!

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