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BrightStar Care

WHO ARE WE?

When a family member or loved one needs assistance, they need care only a senior care franchise industry leader can provide. BrightStar is one of the only home care franchises to not only assign a knowledgeable, compassionate nurse to oversee every case, but to require all locations to be Joint Commission accredited. All in a day’s work for us, peace of mind for our clients.

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Compelled by a need to find care that was more — more dependable, more supportive, more complete — Shelly Sun founded BrightStar senior care as a family business in 2002 to provide the full continuum of homecare, (including adult and elder / senior care) childcare (including newborn care, babysitter and nanny services) in addition to medical staffing services for individuals, families and healthcare facilities.

Why US?

• According to the Washington Post in 2019, nearly 25 million aging Americans rely on assistance from other people and devices.

• Nearly 70% of seniors will require assistance in their daily lives, whether it’s unskilled or skilled care, according to a Washington Post opinion piece.

• That assistance typically falls into one of three main segments in the home care industry’s continuum of care:

• Companion care, which includes helping patients get to appointments and assisting with their general well-being

• Personal care, which includes dressing, grooming, and help with mobility issues

• Skilled home care, which includes nursing and medical services

• Most of our competition only offers companion and personal care. BrightStar Care sets itself apart from the home health care competition by offering services in all three segments, providing patients with the ability to adjust their levels of care based on their changing needs without the need to change service providers. Other home care franchises that offer only personal and companion care must turn their patients over to another provider once skilled care is needed. By providing skilled care, BrightStar Care franchisees are able to keep clients for a longer period of time, maximizing revenue potential.

• The ability to care for patients over a longer period of time also helps us attract more patients who may currently have less complex needs. When individuals are trying to find caregivers for their parents, they enjoy the peace of mind of knowing they won’t be forced to transition their loved ones to a new provider as needs change.

Support

• Our franchisees get an extensive 2 to 3 week training program for new owners which includes Boot Camp training for owners and employees to learn the day to day operations of a BrightStar home care franchise. This in-depth training is why BrightStar is one of the top senior care franchises in the U.S..

• Pre-Opening Training – (at BrightStar HQ) This session is designed for new franchisees that are entering the system and includes multiple topics on starting a BrightStar Franchise including: setting up the business, pre-selling the market, financial preparation, recruiting employees, and much more…

• On-line training – (at home) The online session prepares owners and employees for Boot Camp training which dives deeper into the specific roles of a BrightStar franchise office.

• Boot Camp – (at BrightStar HQ) – This is where franchisees and employees learn the day to day operations of the BrightStar franchise system and the different disciplines of each role. The roles are described as:

• Sales/Marketing – the person focuses on growing the current customer base

• Branch Manager – runs the day to day operations of the office

• DON (Director of Nursing) – oversees the clients care

• Ongoing Support

• And not only will we train you on the BrightStar home care franchise system, we will support you along the way. Each franchisee receives ongoing operational support, business consultations and ongoing training. You will receive an assigned field support person whose responsibility is to support you by providing business coaching & consulting including:

• Quarterly town hall calls lead by CEO

• Performance reviews

• Office visits

• Sharing of best practices

• Regional updates & performance comparables

• Technology updates

• Regional webinars & conference calls

• Branch Manager Conference

• Annual National Conference

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