Cash Investment (Liquid): $100000

Minimum Investment: $213947

Maximum Investment: $297037

Minimum Net Worth: $500000

Franchise Fee: $49500

Business Type
  • Retail 


  • B2C

  • Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator

  • Executive Model

  • Semi-Absentee


  • Year Established: 2017

  • Year First Franchised: 2018


CITYROW offers instructor led group fitness workouts which pair high-intensity intervals of rowing with strength and mobility training for the most effective, dynamic workout on the market.  The row machine is THE MOST EFFECTIVE stationary cardio machine on the market, but it needed an overhaul to make it sexy, accessible and fun for general fitness consumers.  Thus, CITYROW was born.

Why US?
  • Semi-absentee model 

  • Ability to keep  full-time job

  • Manager runs studios

  • Open multiple units

  • Ground floor of the industry

  • Limited, flexible time commitment

  • Recurring revenue model

  • Power of memberships

  • Few employees

  • Low investment

  • ROI opportunity!


Initial training, on-going support, help lines, field support etc.  One week of up front training for the owner and manager.  One week of onsite training for the manager and trainers before the business opens.  CITYROW is part of Franworth who provides extensive support and expertise in every aspect of the business.

Ideal Candidate

The ideal candidate will be an individual (or husband & wife team) who recognizes the growth of the group fitness industry and wants to get involved, rollup their sleeves and really get connected to their community and drive a high level of engagement with their employees and the customers. This is a people business first and foremost.  We want the franchisees to become the “mayor of fitness” in their communities with a focus on the guest experience.

  • operation.

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Sarah Barker | SSB Consulting

Franchise Consultant  & Recruiting Specialist

Located in Boise, ID

Working with clients in all states.

*LEGAL DISCLAIMER: The information contained on this website does not constitute the offer and sale of a franchise. It is for information purposes only. 







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