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california organic farming - 2021-05-08T
Financial Terms

Cash Investment (Liquid): $65,000

Minimum Investment: $55,000

Maximum Investment: $65,000

Minimum Net Worth: $100,000

Franchise Fee: $39,900

Royalty Type: Scalable

Royalty Fee Structure: 7-9%

Ad Fee Structure: 1-4%

Business Type
  • Home Based


  • B2B

  • B2C

  • Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator


Year Established: 1969

Year First Franchised: 1970

Decorating Den


The franchise for Interior Design and Interior Decorating. For over 50 years, they have helped individuals start or grow an existing design business. Home or Studio Based with no inventory. Turn-key. After they test for talent and people skills, they provide extensive training, business and client development systems, full customized intranet which allows their franchisees to communicate, problem solve, oversee their marketing, take continuing education, and much more. They have suppliers in good/better/best quality in all major home furnishings categories such as Custom Draperies/Blinds & Shades, Fine Furniture, casual and outdoor furniture, Wallcoverings, Area Rugs, custom closets, as well as lighting & accessories. Basically, they can turn a house into a home.

Why US?

If they are looking for a proven franchise (50+ years) and they love HGTV, this could be their next and last career. Interior Design is a tough industry to break into if you do not have an edge. They are that edge with their combination of extensive training, name brand recognition and all the tools needed to run an effective business.


A 45 day pre-training from home - couple of hours per day (can be transitioning out of a previous career for this part. A 2 week intensive training which covers design, suppliers, sales, marketing, and all aspects of the business. After that, franchisees are in business and begin continuing education with 11 weekly modules of training for a few hours per week. Several optional conference calls per month. There are annual training sessions as well as a comprehensive online classes available 24/7. Outside optional training like trips to Design Markets like High Point Furniture Market. Every franchisee gets a Field Mentor assigned to them for the life of their franchise.

Ideal Candidate

Very creative, smart individuals with strong people skills. 99 percent of their franchisees are women but men do quite well. Any transferrable business skills are a plus including sales experience. They are very low pressure with customers so rapport building is key.

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