ssb Franchise Consulting

Founded in 2012, The Donut Experiment is a boutique-style shop where the donuts are made right in front of the customers, or for catering events, where the customers pick what goes on their donuts.

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At The Donut Experiment, every donut is a creation! They start with a delicious, fresh-made cake donut and then customers pick from their huge selection of icings and toppings. Donuts can be as simple as plan or glazed or as crazy as key lime, maple bacon or Siracha. The Donut Experiment is the ultimate donut experience that allows customers to be creative with their donuts.

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They also offer catering services for birthdays, weddings, corporate events, and more! Their catering packages are standardized for orders up to 100 people, but catering packages can be customized for any event.

Key Business Features:

Real Estate Program - The Donut Experiment & Rhino 7 have created a complete real estate program. This program will help guide Franchisees, starting with site selection and continuing through build-out. The Donut Experiment Real Estate Program will help Franchisees navigate the site election/build-out process with letter of intent, negotiating a lease, architecture, obtaining permits, selecting a general contractor, the construction management process, and FF&E (furniture, fixtures, and equipment).

Results-focused Marketing Program - The Donut Experiment implements multiple marketing strategies that help to drive customers to your business. They use grassroots marketing, social media, neighborhood marketing promotions, retention campaigns and a structured loyalty program.

Technology Programs - They have advanced yet easy to use systems to help effectively run the business. Their Point-Of-Sale system is a multi-faceted tool that Franchisees can access from anywhere with an Internet connection. It can pinpoint customer habits, track analytics, run reports, manage employees and so much more.

Diverse Offerings - The Donut Experiment provides customers with tiered donut cakes, donut platters, donut holes, coffee boxes and custom orders. They also have a wide selection of beverages to choose from. Their catering packages can be customized for any event and are very popular for birthdays, weddings, corporate events and more.

Ideal Candidate

The candidate they are looking for has management skills and there is no restaurant experience necessary. Below are some other qualities they desire:

• Ability to operate as the CEO of their franchise

• Want to be a part of an emerging and fun business

• Would enjoy owning multiple units someday and has an Empire mentality

The franchisee will have a CEO type role. They will manage the managers, run the budget, proforma and oversee the company.