ssb Franchise Consulting

Footprints Floors

WHO ARE WE?

Since 2008, Footprints Floors has excelled as a family owned and operated, one-of-a-kind, versatile flooring business, great floors, and great impressions are what they are all about! Over the past decade they have managed crews that are masters in the installation of vinyl, laminate, tile, stone, and specialize in the installation and restoration of hardwood. At Footprints Floors, they operate with a true sense of honesty and fairness and pride themselves on providing outstanding customer service from the initial call to the final payment. They offer prompt free estimates and never charge extra, or require their clients to hire another company to move furniture, plumbing, or appliances. Their dedication to the services they provide has allowed them to quickly become the largest flooring contractor in the state of Colorado!

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Footprints Floors might sound like a traditional flooring company, but they are far from it. They have taken the standard idea of a flooring business and reinvented it to be simpler, more efficient, and extremely cost effective for their Franchise Owners. They are a home-based opportunity with minimal overhead as they do not have any showrooms or samples. Their Franchise Owners simply act as consultants while working with customers. They determine what their client is looking for, complete the estimate, and then allow the customer to source the flooring from anywhere they see fit, there is no hardcore selling with their concept!

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To make it even more straightforward, their corporate team makes the phone ring and then answers it! This is a highly assisted franchise concept where corporate not only helps to generate customers, but also provides Franchise Owners with a corporate call center that fields all customer calls, completes scheduling, and handles the inevitable complaint. They have truly laid down all of the necessary footwork to ensure their Owner's success.

Why US?

1. Low Investment & Quick Returns: Footprints Floors Owners can start their business for under $66,000! Not only that, but when they follow their proven and successful model, they can recoup their entire investment within 3-6 months.

2. Outstanding Economics

3. Home Based & Minimal Employees: Footprints Floors Franchise Owners do not have any type of showroom, mobile or brick and mortar. This concept is home based and Owners hire subcontractors to perform all jobs and oversee the business from a management standpoint. This means there is no rent, no build out, and no HR costs, making their overhead extremely low and margins very attractive.

4. Lead Generation Assistance: Their corporate team is dedicated to ensuring the success of Franchise Owners by helping them obtain customers before the business even launches. They assist in lead generation in a few different ways. Franchise Owners inherit their, 11 year, 4.8-star rating on Yelp as well as 500+ reviews, Owners automatically receive an A+ ranking on BBB, they create and manage 10 specific online construction portals that have been tested by their corporate locations, Google AdWords is turned on and managed by the corporate team, they manage all social media platforms, and their preferred partners design websites specific to each location and complete all upfront and continuous SEO work.

5. Call Center: Once the corporate team generates customers from the various platforms above they are all directed through their call center which answers all incoming calls, sets customer appointments that meet the Franchise Owner's schedule and directs inquiries to the appropriate Owner based on territory. Not only does this significantly reduce the workload for Franchise Owners but it also guarantees every customer's first contact with Footprints Floors is professional and handled correctly.

Support

Training: Their initial training program is held at their corporate headquarters in Colorado. It consists of 56 hours in a classroom and 67 hours on-the-job training. Owners will learn everything they need to know about sales, operations and crew management, their support and computer systems, marketing and advertising, and their vendors.

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Ongoing Support: They see it as their responsibility to help Franchise Owners maximize their revenues and productivity. Because of this, outside of lead generation assistance and their call center, they also offer regular support calls, webinars, and training modules. They also foster a support network among their existing Franchise Owners. Like any family, their Owners constantly look out for each other offering a unique support system rarely found in the industry.

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Their COO makes annual visits to each Franchise Owner to offer guidance and ensure support for individual concerns.

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They assist in the creation and maintenance of promotional materials including direct mail and print ads, consumer relations, website development, search engine optimization, and the development of technology.

Ideal Candidate

At Footprints Floors, they are looking for individuals who share their vision for providing an industry-leading service. They are self-motivated, goal oriented, and eventually, want to grow into multiple units while bringing customers in their markets a one-of-a-kind flooring product and experience.

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Franchise Owners do not need flooring experience or knowledge as they do not perform the flooring services themselves, they oversee the business from a management standpoint. Because of this, they must be problem solvers who are able to stay organized with a myriad of tasks and demands. They also must love people and be able to provide excellent customer service. They are also looking for the following characteristics:

• Business acumen

• Sales & management experience

• Customer service oriented

• Ability to multi-task

• Organized, punctual, accountable

• Multi-unit capable

• Strong communication skills

• Motivated & outgoing

Ownership Options:

Owner-Operators are hands-on daily in the business. Tasks can include:

• Conducting sales estimates and consultations with customers

• Overseeing jobs

• Collecting contracts, deposits, and final payment

• Managing general bookkeeping and administration tasks

• Creating and maintaining business relationships with subcontractors and vendors

Semi-Absentee Owners will put a strong Production Coordinator in place. Tasks can include:

• Overseeing the Production Coordinator

• Managing payroll and other high level admin tasks

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