ssb Franchise Consulting

Great Steak

WHO ARE WE?

American's premier cheesesteak franchise was founded by two brothers who fell in love with cheesesteak on a trip to Philadelphia in 1982. Great Steak was one of the first brands to bring the classic cheesesteak experience to the rest of America. Their recipe for loyalty? Authenticity. Their cheesesteak may look like a sandwich, but its heart is red, white and blue.

Why US?

Great Steak is a fast casual restaurant that's typically seen in malls, strip malls or lifestyle centers. A small percentage of their locations can be found in non-traditional locations like c-stores, airports or military bases.

• Great Steak has served millions of cheesesteaks since their founding in 1982. It has remained the premier cheesesteak franchise by capitalizing on two important trends: more customers are seeking authentic, American comfort food, and cheesesteaks are rising in popularity

• The Smithsonian.com reports that 50% of Americans aged 20 and older eat at least one sandwich every day (a $22 billion industry), and the cheesesteak owns a distinctive place in popular culture

• Great Steak restaurants also offer a variety of other mouthwatering meals. Guests can build their own banked potatoes, they have great fries, fresh salads, and a selection for specialty sandwiches all prepared with the same commitment to quality and freshness as the original Great Steak cheesesteak

• Great Steak appeals to a wide variety of people, but especially to the millennial demographic, plus while sandwich shops are popular - cheesesteaks are a unique concept!

Support

Great Steak has developed an intensive training platform that includes how to manage every aspect of your business, including the most important part: correctly preparing and serving the Great Steak products to your customers. We also train you on how to manage your inventory, operate your point-of-sale system and grow your business. We provide continual reviews to help you work toward financial and performance goals and ongoing coaching to help you market your business to your community.

Ideal Candidate

• With a low initial investment, Great Steak is a chance for new and experienced entrepreneurs to become a community's go-to local restaurant for classic American cheesesteaks

• Savvy entrepreneurs and investors who are excited by a cheesesteak brand

• They don't require restaurant experience, but they do prefer people who have managerial experience and an entrepreneurial spirit

• Someone that will follow their experienced business model and wants to work hands on in their business

• An owner/operator that wants to work in the business, someone that potentially has the ability to scale to multiple locations, hands on in strategic planning

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