top of page
Financial Terms

Cash Investment (Liquid): $75000

Minimum Investment: 


Maximum Investment: $484,763

Minimum Net Worth:


Franchise Fee: $25000

Business Type
  • Retail 


  • B2C

  • NA

Average # of Employees:


Participation Type:

  • Owner-Operator

  • Executive Model


Year Established: 1992

Year First Franchised: 1994

Kid to Kid

The Kid to Kid culture starts with the way the company started — a family business with an eye to community responsibility. Today, it’s still run by the same family — and that matters because when entrepreneurs join our brand, they do so because they share the same values that we do: that we’re better together.

Why Us? 

Kid to Kid franchise is unique in that beyond our little pink doors, there is a resale clothing experience that doesn’t feel like resale at all. Our stores are aesthetically appealing, highly organized and if it weren’t for the low prices, often up to 70% off retail, customers would have no idea they were in a resale store at all.

Because there will always be new parents, the market for Kid to Kid is constantly renewable — and because we serve parents of children from birth to 12, our franchise owners benefit from a long relationship with their customers. In return, Kid to Kid provides a place where customers can sell their items back to us for cash on the spot, which allows them a return on investment on clothing that helps their budgets, makes the local economy stronger and helps the environment all at the same time.

Of course, Kid to Kid wouldn’t be in business if our franchise owners weren’t profitable, and over 25 years, we’ve proven that owning a Kid to Kid can be extremely financially rewarding.

Support and Training

What does world-class support look like?

Here is an outline of exactly how we will support you in your business beginning from day one:


You will travel to our headquarters in Salt Lake City, Utah, for a 12-day training session. This 11-day experience is designed to help you master our proven business model. We will teach you everything you need to know, including how to use our POS system, how to implement our marketing strategies, how to effectively lead a team, how to buy, sell, and manage inventory using our software, and so much more.


Immediately following your 11-day training session, we will put your newfound knowledge to use in a working store. For five days, you will work in every role in one of our finest Kid to Kid locations next to a very successful franchisee, getting crucial hands-on experience and mastering our business model firsthand. By the time you leave, you will be ready to launch your new business with confidence.


Financial performance is extremely important to us, and we want to ensure that you’re successful. You will benefit from an in-house bookkeeper who will not only keep you organized but will help you create a realistic business plan.


What good would the training be if you couldn’t access it when you needed it? We offer an extensive resource of online training modules to help you in every aspect of your business and to help answer any questions you have as they come up. This online training platform includes 60+ hours of employee training to save you time from having to train each employee one by one.


We provide an enormous amount of ongoing resources to help you continue to thrive over the long term. We provide regular site visits, host regular phone conferences, regional meetings and an annual educational conference for the entire Kid to Kid network.


We know our franchisees aren’t marketing experts, and they don’t have to be. Franchising with us is like hiring a world-class ad agency just to operate the branding for your new small business. We will help you develop a marketing plan you can implement right out of the gate. Plus, you already have the built-in trust and name recognition that comes from joining a team with locations throughout the United States.

We can help you with everything including:

  • Social Media Marketing

  • Customized Design Services

  • Mass Media Help (TV and Radio)

  • Email and Text Marketing

  • Coupons, Offers & Promotions

In addition, we can even manage your entire marketing operations for you for a small additional fee. This means you won’t have to worry about sending regular marketing emails, tackling website and social media updates, or even ordering new in-store marketing materials. Our marketing experts can do it all.

Ideal Candidate

We are looking for people who share our passion and our values. Our goal is to identify franchise candidates who possess leadership qualities, self-motivation, and a willingness to work hard and succeed. We want people who care about their community and their shoppers. Candidates need to be in a good financial position and have a strong work ethic. Experience in the children’s retail space is not required but is helpful.

Complete this form to learn about the average revenue of a franchise!

Request Free Information
bottom of page