ssb Franchise Consulting

Lawn Doctor is an established brand with a successful history spanning over 50 years and with over 530 locations. Our business model provides a necessary service at a high-profit margin, which means you can transition into business ownership easily and grow over time.

Lawn Doctor has several key advantages, focusing on bringing advanced technology and superior service to the business of lawn care.

• Recurring revenue model

• Low investment/high gross profit margin

• Great validation

• In business immediately

• Up to 60% in-house financing of franchise package

• Multiple revenue streams

• Corporate directed marketing (no cold calling

• In-house call center for franchisees

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Support and Training

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Lawn Doctor’s commitment to comprehensive initial and ongoing training and support stems back to our first franchisee.  Through our training process all of our franchisees learn what they need to know in every area of their new business, from agronomy to marketing, and compiling accurate proposals to sales.

INITIAL TRAINING

Training begins with an introductory call from your Regional Business Consultant followed by a two-week classroom and hands-on training program at our national headquarters.  During these two weeks we’ll focus our training on:

• Marketing

• Sales

• Service

• Technology

• Agronomy

• Administration

TWO-YEAR FIELD TRAINING

As a new franchisee, we stick with you to ensure you have the answers you need to keep your business growing smoothly.  We do this in two primary ways:

• Regional Business Consultant – When you are a new franchisee, you are assigned a Regional     Business Consultant who will be your primary point of contact throughout the life of our business relationship. They are there to help answer any questions you have about any aspect of your business.

• On-Site Consultations – Every eight weeks for your first two years in business, you and your    Regional Business Consultant meet to discuss and optimize your operating plan performance, identify new areas for growth opportunity, and to develop new skills.

ONGOING TRAINING AND SUPPORT

As a company that is constantly developing newer and better services and proprietary industry-leading equipment, it is our responsibility to ensure that our franchisees master the evolving operations and development of their business.  Ongoing training is provided through a number of ways:

• Quarterly regional business meetings

• Our Annual Conference

• Weekly Webinars

• Our E-Learning platform, available 24 hours a day, 365 days a year

• Turf field days

Ideal Candidate

The following information is designed to give you a general picture of Lawn Doctor franchisees. But don’t interpret this too narrowly! Many Lawn Doctor franchisees have unique business and personal backgrounds that have helped them find success with Lawn Doctor.

The Lawn Doctor franchise process can take anywhere from a few weeks to a few months. The pace depends primarily on your goals. Read more about the process here.

MINIMUM REQUIREMENTS

Lawn Doctor requires applicants to demonstrate a minimum liquidity of $60,000 in order to move forward in the process.

THE RIGHT FIT

Typically, Lawn Doctor franchisees possess many of the following attributes, making the Lawn Doctor system a good fit for their business approach:

• Has business ownership, management, or operations experience

• Seeks flexibility to facilitate increased time or for other businesses

• Enjoys setting benchmarks and achieving goals

• Values building a business by delivering “wow” service to customers

• Understands the basics of sales and marketing (Lawn Doctor does provide franchise training in these and other aspects of the business.)

In addition, many Lawn Doctor franchisees seek a business in which they can work with a spouse or adult children, and potentially pass the business on to family members when they retire.

EXAMPLE BACKGROUNDS

Lawn Doctor franchisees come from various backgrounds. Many of them never thought they’d own a lawn care franchise one day!

• Major multi-unit franchisee with other service franchises

• Corporate Marketing Executive

• Advanced IT Professional

• High School Biology Teacher

• TV Executive

• Mechanical Engineer

• Small Business Owner

As part of the Lawn Doctor franchise process, you’ll have a chance to speak with many of our franchisees and ask them about their growth with Lawn Doctor. Lawn Doctor franchisees tend to be a well-connected group, sharing ideas and support.