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Cash Investment (Liquid): $100,000

Minimum Investment: $419,650

Maximum Investment: $730,525

Minimum Net Worth: $500,000

Franchise Fee: $69,500

Business Type
  • Retail 


  • B2B

  • B2C

Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator


  • Year Established: 1949

  • Year First Franchised: 1949

​Martinizing Dry Cleaning & Laundry

Today, there are more two-career families than ever before, and as a result there is a greater need for professional dry cleaning services. With less time and greater disposable income, working men and women are paying more for garment care to preserve their wardrobes and make them look their best.


Why US?

  • Steady demand ... not a fad or trend that will fade as quickly as it appears

  • Repeat business that grows with every new customer

  • Generally cash based

  • Can be run by a small, easily trained staff ... no prior dry cleaning experience is necessary

  • Does not require an inventory investment


  • Launch right start training program to help guide franchisee on obtaining insurance, finding employees, setting up business and banking accounts, etc.

  • Assist franchisee in selecting a site and negotiating the lease for the site.

  • Assist with installation of equipment package to be installed on-site.

  • Develop and implement a grand opening marketing plan.

  • Provide one week of classroom training at our corporate headquarters.

  • Provide one week of hands-on training at our corporate headquarters.

  • Provide one week of in-field training at franchisee’s location, plus we attend Grand Opening and help with initial locker launches in buildings

  • Ongoing support via webinars, conference calls, emails, site visits, regional meetings and international conventions.

Ideal Candidate

New owners purchase an independent dry cleaner and rebrand that store (a plant store) as Martinizing. Several weeks later, new owners launch Routes, Lockers and On-Demand. This unique opportunity allows owners to generate revenue from multiple services under one dominant brand.

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