ssb Franchise Consulting

MOOYAH

WHO ARE WE?

MOOYAH began as a singular restaurant dedicated to bringing the best quality burger to the city of Plano, Texas, and to be a destination that brings people together over a love for exceptional quality food and shareable experiences in a fun, come-as-you-are environment. A decade later, they are proud to see the MOOYAH concept successfully operating in 90 locations across 20 states and 8 countries.

Why US?

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef brand burgers, all-natural Jennie-O turkey burgers, black bean veggie burgers, and all-beef hot dogs. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado, and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH guests can choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey's chocolate, Reese's, Oreo and more.

Business Features:

1. Simple Menu: While they provide ample variety within each category, their core menu consists of three main products - burgers, fries & shakes. This allows them to maintain a streamlined kitchen with lower build-out costs compared to many of their competitors, and it also allows Franchise owners and team members alike to streamline their focus on food quality and delivering an incredible guest experience.

2. Strong Unit Economics

3. A Seriously Fun Business to Own: They're a place where Certified Angus Beef and a chalkboard drawing wall can comfortably coexist. Because they believe having high-quality food doesn't require you to have a low-quality personality. And yet, they couldn't be more serious about the food they serve. Put simply, their Franchise Owners believe that making seriously good food doesn't have to be such serious business.

4. Competitive Build-Out Costs: The average high-end investment costs are approximately $1 million. At MOOYAH, they have spent the better part of the last decade focused on lowering this cost, without restricting their ability to create high-quality, beautiful and fun restaurants. Lower build-out costs mean faster ROIs. High-five to that!

5. Leadership Experience: In 2017, the MOOYAH brand was acquired by private equity, injecting capital into the brand to invest in areas like operational support, marketing, technology, and research and analytics, MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for Franchise Owners within the system. In addition to the 150 years of franchise experience in their Executive team, both their Chairman of the Board and their President have been Franchise Owners in multiple brands, so they truly understand the benefit of strong relations and direct, ongoing support.

Support

Training: New Franchise Owner training takes place over two weeks in Dallas, TX. They also offer New General Manager Training for two weeks in Dallas, TX. Following Initial Training, they host weekly calls to ensure you continue to learn how to run your business with confidence. They also then provide one week of on-site training at the time of your opening. They will continue to provide training programs for all new initiatives, as well as provide ongoing certification for new and existing Managers and Team Members.

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Support: They are committed to leading the franchise industry in franchise support programs and technology. Their ongoing support program features quarterly visits from the assigned Franchise Operations Manager; comprehensive digital, social, and traditional marketing solutions, including a dedicated local store marketing manager; ongoing training programs, and robust third-party analytics reporting including labor and inventory management.

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They have two Franchise Operations Managers and one Franchise Operations Director that visit stores on a minimum of a quarterly basis, if not more frequently. The visit is focused on brand standards, facility maintenance and restaurant economic performance. The primary function of an FOM/FOD is to ensure the realizations of the franchise partner's financial goals while ensuring brand initiatives and strategies are being fulfilled. Operations support personnel are fluent in the business aspects of running the restaurant while also being experts in the execution of the MOOYAH playbook, they are the partners for the franchise partner while simultaneously advocating the guest experience.

Ideal Candidate

• Forward thinking entrepreneurs 

• Hardworking, hands on owner or team that is proud to serve great product to customers

• Someone that understands the importance of customer service, cleanliness and realizes this is a hospitality business!

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Read our interview with Mooyah!  

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