Cash Investment (Liquid): $85,000
Minimum Investment: $65,800
Maximum Investment: $144,515
Franchise Fee: $40,000
Average # of Employees:
Year First Franchised: 1996
WHO ARE WE?
Founded in 1996, Mr. Appliance has become North America's leading appliance repair franchise. Their main competition isn't other franchises or independents - it's purchasing a new appliance. The competency and customer service they provide has inspired tens of thousands of customers to repair, not replace. Mr. Appliance currently has over 300 franchises operating coast to coast with many prime territories still available!
Limited Competition: Not just anyone can repair appliances; it's viewed as a specialization
Recession-Resistant: Every home in North America relies on consistently functional appliances
Repeat customers: Multiple appliances mean customers need to use their service multiple times - and they do!
A Scalable model: There are ample opportunities to expand with additional territories
Proprietary software: Data-rich business management software aids owners and their techs in the field
Reputation for excellence: They are a trusted name for competency and professionalism across North
Three training phases for Mr. Appliance franchisees, which include the following:
Phase 1 – Initial Training: The franchisee is introduced to the Mr. Appliance system. Includes a welcome call with a Sure Start Coordinator, webinars, self-paced training, etc. and lasts about one week.
Phase 2 – MRA Business Training: The franchisee receives a practical overview of the Mr. Appliance systems at our corporate office and meets the Mr. Appliance support staff and other franchisees during a one-week training on site in Waco, TX.
Phase 3 – Preparation for Opening: The franchisee receives instruction on how to complete various steps for getting the franchise up and running, covering business setup, van logistics, software and marketing, and hiring. This takes place within 10 weeks of the opening.
A Day In the Life
Marketing - Do one item from your Mr. Appliance marketing plan each day
Recruiting - Look for employees each day
Franchise - Check FranConnect for new information
SmartWare - Add any secondary marketing sources into SmartWare to be tracked if needed
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