• Sarah Barker

How to buy a PIGTAILS & CREWCUTS



Pigtails & Crewcuts is a children’s hair salon franchise that offers a memorable, stress-free haircutting experience for the entire family. And for many of our franchisees, their family extends into their communities.


At Pigtails & Crewcuts, we strive to be honest, fair, and be a business known for its integrity, and we seek owners who value the same things. We have a wealth of knowledge within our franchise leadership team, as well as seasoned owners eager to share their experience with the newest members of our franchise family. We’re all in this together to help you achieve success.

One of the best things about Pigtails & Crewcuts is the people in our system. They are great! The peer-to-peer support is excellent and there is a lot of collaboration between our office and franchisees. We all help and support each other like one big family.

1. How did the franchise get started and what is the background of your executives?


Pigtails & Crewcuts started in 2003 in Atlanta, GA. Our CEO / President, Wade Brannon, acquired the brand in 2004 and we started franchising in 2005. Before Pigtails & Crewcuts, Wade owned a specialty meat franchise called Heavenly Ham from 1984-2001. In 2002, HoneyBaked Ham acquired Heavenly Ham. For the next two years, Wade enjoyed spending time with his family and played a lot of golf. His intent was to find another concept to franchise but it had to be the right one. The founder of Pigtails & Crewcuts approached Wade and asked if he would review her business model and determine if it was worth franchising. Wade quickly realized that the hair industry was large and extremely fragmented. There were no national brands for a children’s hair salon and he believed he could leverage his franchise experience to make a successful brand. In 2005, Wade hired Michelle Holliman. Michelle and Wade worked together at Heavenly Ham and she has over 20 years’ experience in the franchising world. She worked with concepts such as HoneyBaked Ham, Moe’s Southwest Grill, Planet Smoothie and Shane’s Rib Shack. Michelle is currently the Vice President of Franchise Development. In 2013, Theresa Vona, joined the Pigtails & Crewcuts executive team. Theresa has over 25 years of franchising experience in the child care industry such as Primrose Schools and Discovery Point. She worked at the local level as the Director of the school as well as the corporate level. All in all, the executive team has over 75+ years’ experience in the franchising world and their priority is to oversee and support the franchisees.


2. What sets you apart from your competitors? There are four reasons Pigtails & Crewcuts differentiates from its competitors:


1.) We have never been in litigation with anyone. Our intent is to work with integrity and respect.

2.) Our Item 19 that is higher than any competitor in the children’s hair salon industry.

3.) Our franchise support team is superb and we have excellent validation from our franchisees.

4.) Our Core Values…We live and breathe these core values. We also find individuals for our system that feel the same way. These core values are:

· Work with Integrity and Respect

· Build Positive Relationships

· Be Fun, Enthusiastic, and Compassionate

· Deliver Consistent Quality

· Give Back to Your Community

3. Why a franchise vs. a startup or existing business?


The decision to own a franchise versus a startup is an easy one. Starting a business from scratch means, for instance, having to:

· Devise your own differentiated business model

· Come up with a name, trademark and trade dress

· Develop a brand mission or values

· Conduct consumer market research

· Perform a competitive analysis of the industry

· Find the vendors necessary for the business. This does not mean that you’re getting the best deal.

Building from the ground up can be an exhausting and daunting process – especially for new business owners. By joining a franchise, all those steps are already done for you. Franchisors have developed a business model, products, and/or services and have proven the concept in multiple locations and different markets. All you have to is apply it to your market. At Pigtails & Crewcuts, we work with you side by side and take care of market research, location hunting in your price range, providing layout and design for your space, developing relationships with vendors to have the purchasing power for FF&E and products, and so much more. We want your journey as a franchisee to start strong and keep you excited about the next step you’ve taken in your career.

4. What are you goals for the PIGTAILS & CREWCUTS in the next 5 years?


I believe our short term goal is to get our franchisees up and running at their re-opening after the pandemic. To this point, sales have been good and we want to make sure that continues. We want everyone to be extremely careful with the policies and procedures we have put in place to ensure the safety of our customers and staff. Beyond that, we are poised for tremendous growth. Our business model is very successful and we are gaining great traction throughout the country in attracting new franchise owners. After the pandemic, people seem very interested in investing in a business so that they control their financial future as much as possible. Combine that with great leasing opportunities and we have a real recipe for growth.

5. What is the best thing about being a part of PIGTAILS & CREWCUTS?


One of the best things about Pigtails & Crewcuts is the people in our system. They are great! The peer-to-peer support is excellent and there is a lot of collaboration between our office and franchisees. We all help and support each other like one big family.


6. Can you describe a typical day of a franchise owner?


We have franchisees that manage their salons from when the door opens to when it closes. That franchisee is there every day behind the reception desk greeting customers, blowing bubbles for the nervous two-year old, or going out in the community building their business.

We also have owners that are semi-absentee and hired a manager to do the day to day operations. As you probably know, businesses are very different now due to the 2020 pandemic. I'm not sure there is a typical day in the life of a business owner. Our franchisees are consistently working with their staff to deliver excellent customer service and haircuts to their community. Due to Covid-19, we have changed the protocol in our salons. Our goal is to ensure our staff and customers that we are following all regulations for the safety of our employees and clients.

7. Can you describe an ideal owner for PIGTAILS & CREWCUTS.


Our ideal owner does not come from a particular background rather is gifted with certain personality traits and acquired business skills. We have found that our best operators have really good people skills, want to give back to their communities, enjoy providing a service that people really need and want. They need to have some level of management experience and should be used to managing a diverse group of employees.

8. Can you describe what a candidate will experience while researching PIGTAILS & CREWCUTS?

Our franchisees do an excellent job engaging with their customers. Our ratings confirm the brand’s consistent quality and overall customer experience.


9. Tell us a little about PIGTAILS & CREWCUTS support and training program.


Our franchise support consists of an assigned franchise support specialist, a marketing firm and an information hub. The goal is to build a relationship with franchisees so they are comfortable reaching out to us. Franchise support specialist assist franchisees with daily operations, financial stability and marketing efforts. The marketing firm plays many roles. One is to create branded material so franchisees have collateral to use on a local level. Another is looking at new ways to market the business. They also assist with managing a strong presence on the internet. Our new franchisee training is an extensive training program to get owners acclimated to all the tools and resources available to them. At training, we teach them all aspects of the business. Due to Covid-19, training is slightly different. Traveling isn’t an option for most and with today’s technology; we’re able to do our training sessions virtually. We’re still here for our franchisees and continue to educate them on our business. We hate that we don’t have the personal interaction but believe it’s the right decision. Our owners appreciate this and still find comfort that we are here to educate and support them.


10. What is the total investment for YOUR FRANCHISE NAME?

The total average investment to open a Pigtails & Crewcuts is approximately $200,000 (pending the market).

Interested in learning more? Contact me



 

 

 

 

 

Sarah Barker | SSB Consulting

Franchise Consultant  & Recruiting Specialist

Located in Boise, ID, but I work with clients in all states.

            208.724.1731

           Sarah@SSBconsulting.us

 

 

 

 

 

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