How to Create or Claim a Google My Business Listing
Author Vulpine Marketing, 2020
Here’s a video that goes over some of this article:
I just spent a few weeks at a property owned by my wife’s Grandmother. In so many of the cupboards and other places in the home there were several phonebooks. When was the last time you used a phonebook? Has it been years? Decades? Needless to say, unless your target audience is 83 year old women, you need to have your business placed where people are actually searching, Google.
So many consumers use Google or other search engines to help them in their decision making process. So it’s important to be found when they are searching! In this post, we will cover step #1 to be found by consumers doing Google searches in your local market.
What is Google My Business?
Google My Business is Google’s free business listing platform. Google has created a centralized place for business owners or managers to be able to list all of their business information in one place.
Using Google My Business, users can do the following:
Find your business information like phone number, address, hours of operation, etc.
View pictures of the outside and inside of your business location or storefront (especially important for hospitality and restaurants)
Learn more about your business
Read reviews from other consumers
Here’s the link to Google My Business.
How do I Create or Claim a Google My Business Listing?
Go to the Google My Business website and create or login with your Google Account
Check to see if there is a Google listing that already exists for you business. There is a good chance if you have been in business several years that Google may have already created a listing on your behalf. If that is case just type in your business name and select the listing to claim the listing.
Create Your Listing or Claim Your Listing if it Already Exists
To create the listing, you have to put in your business name, phone number and address. Once you have submitted the basic information for the business Google will send a verification postcard via traditional mail. The example above shows if I were to try and create a listing for my company Vulpine Marketing, the existing listing pops up. If it didn’t, I would select the top portion to create a new business with the name.
Verify the Listing Using the Code Provided by Google
The verification code comes on a postcard that literally looks like a piece of junk mail from Google. Be looking for it and tell your office staff to do the same or they might mistakenly throw it away!
How Can GMB Help My Business?
Google My Business offers your business so much functionality to help you attract clients, customers or patients. Businesses that embrace and utilize GMB features well will often have a significant advantage over their competitors who do not.
Once you have claimed or created your listing, I recommend that you do the following:
Make sure your time of operation is 100% accurate
Post photos of the interior and exterior of your office location.
Post photos of your staff
Use Google Posts
Respond to any reviews that come in
Answer any questions users have asked on your listing
Frequently review consumer insights provided in the backend of Google My Business dashboard.
Here’s an example from Pick PT’s Idaho Falls location GMB that shows how many searches brought up their listing. This is one of the many insights available
If you have any questions about how you can better use Google My Business in your company’s digital marketing strategy, feel free to reach out to us at Vulpine Marketing.
Interested in becoming an entrepreneur? I can help. Contact me today to set up a free consultation.