How to own a Press Waffle ~10 Questions with the franchise
Author ~ Franchise Development for Press Waffle
Press Waffle Co. specializes in fully customizable authentic Belgian waffles, savory waffle creations, and locally roasted coffee. A one-of-a-kind concept, Press Waffle Co. meets the demand for unique customizable, indulgent offerings that customers crave. With a focus on the booming food hall trend, and the revitalization of shopping mall dining experiences, Press is focused on strategic yet impressive growth throughout the country.
Why Waffle Press Co?
- Fast growing concept
- Wide open market availability
- Established procedures and business model
- Full training and support system
- Small, dedicated team
- Marketing support
- Unique product with all day appeal
- Lower initial cost than most competitors
- 400-1400 sq. ft space
- Everybody loves waffles!
How did the franchise get started and what is the background of your executives? Press Waffle Co. specializes in fully customizable authentic Belgian waffles, savory waffle creations, and locally roasted coffee. A one-of-a-kind concept, Press Waffle Co. meets the demand for unique customizable, indulgent offerings that customers crave. With a focus on the booming food hall trend, and the revitalization of shopping mall dining experiences, Press is focused on strategic yet impressive growth throughout the country. Bryan and Caleb Lewis are brothers. Bryan had toured Belgium and tasted the waffles and fell in love. He came home and started to work on a franchise which started with a food truck and now is a Food Hall and Brick and Mortar. They have been franchised for 1 year now.
What sets you apart from your competitors? This is unique and there are not many if at all franchise competition
Why a franchise vs. a startup or existing business? A much higher success rate than a free standing business
Can you describe an ideal owner for Press Waffle. They pride themselves on their simple, streamlined business model. For that reason they are looking less at your experience and more at you. They'll provide the training, tools, and everything else you will need to open your store and operate it effectively. They are looking for natural leaders with a bent towards customer service, sales, and attention to detail. Their partners are community oriented entrepreneurs that care more about people than profit, and more about the joy of eating together than turning tables. This is more than just a professional partnership, it is a personal relationship and so ultimately the "ideal" franchisee is someone that shares in their vision and is ready to roll up their sleeves.
How much operating capital is required to cover the franchise until it breaks even?12,000-30,000
How much do I have to invest before I can open my doors? Investment range is 200,000-400,000
What kind of input will I have in marketing and advertising? Most Marketing will be Local area Marketing
Do I have to own a brick and mortar location? If so, can you tell us a little about that. 200-1200 sq ft
What are important factors for a successful franchise owner? Energy and desire to succeed
How much can I make owning a Press Waffle? Our Item 19 is 766,000 for the Plano location first year open.
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