ssb Franchise Consulting

PostNet

WHO ARE WE?

PostNet is a business-to-business franchise that serves the needs of the rapidly growing small-business community as well as general consumers. Evolving from their early days as a pack, ship and print franchise, PostNet Centers have grown well beyond that to help small-business owners get online, get found online, get noticed, go mobile and thrive in a rapidly changing business environment.
In many new markets, PostNet has become a full-fledged marketing services provider for small-business owners, helping them develop, improve or optimize their marketing strategies and execution, which enables them to get and keep more customers and operate more efficiently.

Here’s how PostNet helps:

• Graphic Design/Branding D

• Direct Mail, E-Mail and Mobile Marketing

• Print Marketing Materials

• Signs, Banners, Trade Show Graphics

• Custom Websites/Mobile Sites

• Fleet/Vehicle Graphics

• Search Engine Optimization

• Shipping/Packaging/Logistics

• Forms/Labels/Stationery

• Finishing/Document Services

Why US?

• Exciting New Business Model/Brand Position (serve both general consumer/B2B)

• Repeat/Loyal Customer Base

• Experienced/Capable Franchisor -- over 30 Years Experience

• Recurring Revenue versus Transactional

• Multiple Revenue Streams

• Low Labor/Low Inventory

• Normal Business Hours (8-6 M-F and 10-2 Sat)

Support

PostNet provides the following:

• 10 days of classroom training in Denver

• 5 days of on-site training (soft opening of new Center)

• 2 days of on-site follow-up training (60 days after soft opening)

• A Personal Business Support Consultant who helps franchisees monitor their business and find ways to grow

• Business plan development

• Ongoing accounting/financial support

• Field visits

• Regional meetings

• Annual Convention

• National Ad Fund/Local marketing support

• Franchisee forums and mentors

• Web-based training/manuals housed in a continually updated Wiki knowledge database

• Dashboards/Business intelligence tools

• Integrated Marketing Center

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Functions of the Owner

PostNet owners have long standing relationships with customers needing retail shipping, personal print services and private mailbox services. They are also small-business champions in their communities. A day in their life would include appointments with other small-business owners (in-center or at a customer’s location), oversight of their production and sales team members, attending networking and local business events and the oversight and management of their center

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