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Financial Terms

Cash Investment (Liquid): $50,000

Minimum Investment: $189,350

Maximum Investment: $429,700

Minimum Net Worth: $400,000

Franchise Fee: $35,000

Business Type
  • Retail 


  • B2C

  • Vet Fran

  • Average # of Employees:


Participation Type:

  • Owner-Operator


Year Established: 2016

Year First Franchised: 2019

Royalty Type: 


Royalty Fee Structure

royalty based on revenue

Ad Fee Structure: 

1-2% ad fee based on revenue


Press Waffle Co.

Press Waffle Co. specializes in fully customizable authentic Belgian waffles, savory waffle creations, and locally roasted coffee. A one-of-a-kind concept, Press Waffle Co. meets the demand for unique customizable, indulgent offerings that customers crave. With a focus on the booming food hall trend, and the revitalization of shopping mall dining experiences, Press is focused on strategic yet impressive growth throughout the country.

After discovering authentic Liege style waffles on his European travels, founder Bryan Lewis came home determined to share these delectable treats with friends and family. When that desire blossomed into a full on waffle obsession, Press Waffle Co. was born. Founded as a food truck in 2016, Bryan and his brother Caleb roamed the streets of Dallas, TX and quickly caught the attention of local foodies and less than a year later, opened their first permanent shop in Legacy Hall, the first major food hall in North Texas. After opening two more shops in 2018, the brothers appeared on ABC's Shark Tank, pitching national franchise development of their brand. 

Press is proud to partner with local coffee roasters in each new market to offer the freshest premium beans for its coffee selections.

Why US?

- Fast growing concept
- Wide open market availability
- Established procedures and business model
- Full training and support system
- Small, dedicated team
- Marketing support
- Unique product with all day appeal
- Lower initial cost than most competitors
- 400-1400 sq. ft space
- Everybody loves waffles!


Our business model is designed to support and empower you with the insight and resources needed to open and operate your own Press Waffle Co. food franchise with confidence. You won’t be on your own!


Pre-Opening Assistance: Site selection and build-out guidance, to ensure you capture the Press Waffle Co. style and vibe in your own store.

Comprehensive Training: Before and after opening, at our headquarters and at your site, to ensure you’re confident as you open for business and beyond.

Inventory & Technology: Planning assistance and access to designated vendors, plus access to approved POS, accounting, and other business management programs, so you have what you need at your fingertips to keep you waffle-making business well-stocked, well-managed, and ready to serve eager customers

Exclusive Recipes: Recipes and templates for all our unique waffle menu items, to ensure a consistently delicious experience for each and every customer.

Operations Support: A detailed, confidential manual complete with daily procedures, business management tasks, reporting, resources and more to help you run your business effectively, plus ongoing remote and onsite support and refresher training, when you need it.

Marketing: We are always working to grow the presence of our brand on a national scale. Through social media, our corporate website, and various PR channels, your store will both directly and indirectly supported by our brand at large. You will also receive continual support for outreach in your local community, guidance on promotions, and access to all of our marketing materials.

Ideal Candidate

They pride themselves on their simple, streamlined business model. For that reason they are looking less at your experience and more at you. They'll provide the training, tools, and everything else you will need to open your store and operate it effectively. They are looking for natural leaders with a bent towards customer service, sales, and attention to detail. Their partners are community oriented entrepreneurs that care more about people than profit, and more about the joy of eating together than turning tables. This is more than just a professional partnership, it is a personal relationship and so ultimately the "ideal" franchisee is someone that shares in their vision and is ready to roll up their sleeves.

Complete this form to learn about the average revenue of this franchise!

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