ssb Franchise Consulting

Russo's New York Pizzeria

WHO ARE WE?

Russo’s New York Pizzeria is a unique, upscale fast casual New York Style Pizza and Italian Kitchen concept unlike any other franchise concept available. Our Chef-Inspired concept, founded by Anthony Russo, Head Chef and CEO, is known worldwide for his classic New York style pizza and family recipes for authentic Italian cuisine.

Why US?

The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. There was always cooking and baking at home, and many of the ingredients came from the family garden - just as his Grandpa and Nonna Russo did back in Avellino, Italy.

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These experiences stuck with young Anthony as his family moved to Galveston, Texas in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and scachatta (a stuffed pizza similar to a calzone) became a passion.

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The Russo’s brands are unique restaurants that are adaptable to many venues. The New York Pizzeria concept can work within the following spaces:

• Space ranging from1,200 to 3,500+ square feet

• Minimum 15 ft. storefront

• Minimum finished 12 ft ceilings

• In-line or end-cap

• Excellent drive-by visibility

• Outdoor seating if available

• Ample parking

Support

                       
Site Selection Assistance:   Yes
Lease Negotiation Assistance: Yes                               
Co-operative Advertising:    Yes in certain cooperative advertising  markets - inquire with corporate

Training:
6-8 weeks in our corporate training restaurant / we recommend you bring at least 4 employees for each location)

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Ideal Candidate

When it comes to franchising Russo’s looks for franchisee partners with the right motivations, experience and passion to help grow the brand. In turn, they offer their franchisees one-one support and expertise to help them drive their businesses in their local markets. Rather than looking for pure investment partners, Russo’s is dedicated to building personal relationships and trust through the skills and expertise that both their franchise and their franchisees bring to the table. 

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Russo’s brings a successful, internationally proven growth concept, which promises great chances for success when implemented systematically.

 

• Characteristics they look for in a franchise partner:

• A passion for fresh, authentic ingredients and commitment to the “If it isn’t fresh, don’t serve it.” Russo’s Family Promise

• A sound background in business development

• A willingness to be hands-on in the running of your business

• Positive leadership and motivational skills

• The ability to work independently within the structure of the Russo brand

• A well-established network of local partners, authorities, and opinion leaders

• Good standing within the community

• A track record of maintaining a successful business

• Net worth minimum: $750,000

• Good credit standing

• Have capital to invest or access to third-party financing

• Minimum cash-on-hand: $200,000

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