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Cash Investment (Liquid): $100,000

Minimum Investment: $91,000

Maximum Investment: $108,500

Minimum Net Worth: $250,000

Franchise Fee: $79,000

Business Type
  • Home Based

  • Office Space


  • B2B

Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator


  • Year Established: 1967

  • Year First Franchised: 1983

Sandler Training

A proven sales and management training program for small- and mid-sized companies to Fortune 500 corporations for over 40 years, Sandler is the leader in innovative sales/sales management training and coaching. We are the only training organization in the world that offers consistent, ongoing instruction. We have over 265 training centers in major cities throughout the country and around the world, offering instruction in nearly 20 languages. 

Why US?

There are two things that make Sandler different from anything else in our industry.

1. We are the only training franchise that does ongoing reinforcement training. This is how franchisees treat their clients and it is how we treat our franchisees. Seven Sandler coaches are available to answer any questions that franchisees are dealing with. They are truly "in business for themselves but not by themselves." 
 2. Sandler has one of the lowest turnover rates of any franchise in the service industry. We are currently at a 6% turnover rate. That includes franchisees that choose to sell their business. 
 3. With Sandler, there are multiple income streams and recurring revenue that cannot be found in any other coaching franchise.


Eight days of initial training are provided in Baltimore. Tri-annual conferences with all franchisees in Baltimore or Orlando occur three times per year. Regional training available in your area. Franchisees are also assigned a coach from the home office to communicate with 24/7.


Ideal Candidate

The perfect candidate for Sandler is someone who "loves to sell and likes to train." They probably were a V.P. of sales or a National Accounts sales manager or a frontline salesperson. These people are normally B2B salespeople and not retail oriented.

These characteristics normally fit our franchisees:

 I love to train and help other people grow.

 I have a passion for sales.

 I no longer fit the "corporate" mold.

 I am a good team player and also enjoy my independence.

 I am trainable.

 I am willing to follow a proven system. 

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