ssb Franchise Consulting

STRIDE

WHO ARE WE?

STRIDE caters to a broad age range, unisex market. The STRIDE brand aims to create a space that is inclusive, empowering, and transformative for clients of all ages and fitness levels. STRIDE was born out of an early mover in the group running boutique fitness segment and is the first to be launching nationally in all markets across the country, with the infrastructure to support rapid growth.

Why US?

The STRIDE Team has designed several signature, proprietary class formats in order to fit the needs and aspirations of all clients, no matter their age or fitness level. The end goal of the STRIDE is to create a program that allows anyone to participate, progress, and prosper; keeping them coming back!

This STRIDE approach includes:

• The widest array of cardio & strength training treadmill classes available anywhere, designed to create an unparalleled experience, challenge clients at every level and create quick results. This brings personality and variation to class offerings to keep them unique, and engaging.

• State-of-the-art equipment in every studio, including top-quality Woodway Treadmills, strength training props, and proprietary interactive technology that delivers clients' metrics via in-studio leaderboards and a custom mobile app, allowing them to track their progress and celebrate their success

• An inspirational studio space encompassed by brand images, unique lighting and an incredible sound system.

• STRIDE Certified Run Coaches are more than trainers & fitness professionals, they are motivators, supporters, and industry leaders. Through the STRIDE Certified Run Program, all coaches learn how to dynamically lead their class formats, practice safety and form correction, and empower clients of all ages and levels to cross their individual finish lines.

Competitive Advantages:

• The system operating platform delivers best in class instruction

• Revolutionized running in large group classes with 25 top quality Woodway treadmills

• Proprietary class offerings, widest array in the running segment

• Several signature designed class formats in order to fit the needs of all clients

• Culture - team-oriented, inclusive, welcoming to all levels and no singling out

• Best in class equipment

• Modern beautifully designed studios

• High value proposition, reasonable price point

• No need for highly technical, certified or licensed instructors

Support

Strong Starts

• Site selection and lease negotiation

• Studio construction management

• Franchise STRIDE University -3 day training

• Initial hiring visit & Grand opening visit

Ongoing Support

• Monthly proactive support calls to track business progress & provide new strategies

• KPI Training

• Turnkey annual marketing calendar

• Ongoing marketing support

Real Estate and construction support

• Exceptional National Broker Relationships

• Site evaluation

• Site selection

• Lease negotiation

• Lease review

• Architecture

• Engineering

• Construction Management

Function of the Owner

• Oversee Real Estate Site Selection and Lease Negotiation (Corp provides knowledge and support)

• Oversee Grand Opening (Corp provides knowledge and support here and spends time in Studio with owner/manager after initial training at corporate offices)

• Oversee marketing (corp provides knowledge, plan and support here)

• Manage the manager(s) (Corp provides knowledge, tools and support)

• Manage finance/accounting

• Hire, train, and manage manager

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