Cash Investment (Liquid): $150,000
Minimum Investment: $293,750
Maximum Investment: $671,500
Minimum Net Worth: $350,000
Franchise Fee: $75,000
Average # of Employees:
Year Established: 2005
Year First Franchised: 2018
WHO ARE WE?
Since 2005, Voodoo Brewery has been focused on crafting the best damn beers you have ever tasted! They pride themselves on shattering industry standards and innovating the craft brewing segment. Their beers are fun, flavorful, and thought-provoking with brews such as the Voodoo Love Child (a Belgian tripel aged with passion fruit, cherries, and raspberries), White Magick of the Sun (a white ale, spiced with coriander, bitters, sweet orange peel, juniper berries, and 12 varieties of peppercorns), a Black Magick (an imperial stout with a robust black market following) there is nothing normal about their offerings or their culture. Not only are their beers unique, but they serve them all along with eclectic pub food in an unconventional atmosphere that respects those in flip-flops over suits.
1. A Brewery Without Brewing: Let's face it, no one can brew beer like them... but that's okay! They don't ask their Franchise Owners to brew anything at their locations. All beers are crafted by the Voodoo Brew Master at their central production facility and shipped directly to the doorstep of the initial investment and overhead. You don't even want to know how much brewing equipment costs!
2. Top-Notch Economics: They offer an investment lower than any other brewing franchise combined with exceptional profit margins.
3. Fewer Headaches: Just like a European beer hall, at Voodoo customers order and pick up food and drinks at a counter. This model allows owners to run a brewery with a lean staff of around six employees. As we all know, the fewer employees, the fewer headaches - and the increased ability for their owners to maximize their ROI.
4. Lots of Ways to Make $$: While 60-70% of their sales come from alcohol (including well-curated, barrel-aged mixed drinks) Voodoo Brewery owners sell much more than that! 25-35% of their sales are food and 3-5% are retail merchandise. They also sell non-alcoholic drinks including nitro coffee and nitro teas for guests who don't wish to indulge. All of their merch is specific to each location and they love the free marketing that comes from loyal customers wearing their gear.
5. Global Props: Voodoo Brewery boasts a cult-like following around the world. While they do not have any international locations, they are present at top tier international beer festivals and are often asked to partake in collaborations with European companies. This recognition has led them to be considered a Top 50 Brewery which gives their franchise owners not only bragging rights but also credibility in the industry.
6. Different is cool: At Voodoo, they strive to break the mold and embrace the non-traditional. So, while there are guidelines Franchise Owners must follow, they do encourage individuality. They encourage owners to be creative in the decor of their space and their menu and incorporate local products whenever possible.
Training: Their initial training program consists of 7.5 hours in a classroom and 60 hours on the job. Here, owners will learn about the history and culture of Voodoo Brewery, employee management, advertising, reporting requirements, accounting, customer service, front and back of the house duties, inventory management, POS system, and cleaning and safety procedures.
Ongoing Support: All franchise owners are assigned a primary Project Manager that becomes their central point of contact for anything they might need. Behind the Project Manager is an entire team of professionals to teach and advise on the complexities of opening and operating a retail location. Prior to opening, they check-in with owners every week with a call or in-person meeting. Once they are open, they mutually decide on a schedule to check-in.
At Voodoo Brewery, they are looking to partner with like-minded individuals who are looking to provide their communities with the best craft beer and experience possible. They prefer, but do not require, that potential brewery owners have a background in the foodservice or hospitality industry. They also look for the following skills and characteristics:
Genuine humans who aren't jerks
Leadership & management experience
Dedicated and passionate about craft beer
Creative & collaborative
Strong ties to the local community
Passionate about providing top of the line customer service
Organized & accountable
Motivated & outgoing
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