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Cash Investment (Liquid): $25000

Minimum Investment: $80000

Maximum Investment: $325000

Minimum Net Worth: $150000

Franchise Fee: $25000

Kiosk - starting investment - $80,000
Bake Shop - starting investment - $198,000

Business Type
  • Retail 


  • B2B

  • B2C

Vet Fran

Average # of Employees:


Participation Type:

  • Owner-Operator

  • Executive Model


  • Year Established: 2012

  • Year First Franchised: 2015


WOOPS! is a vibrant gifting French macaron kiosk and in-line bakeshop franchise with the mission of sharing authentic international treats, sweets, sandwiches and coffee with the American public.  Two different models, a Bake Shop or Kiosk.

Why US?

WOOPS! is the nation's larget macaron retailer with 43 locations - and rapidly expanding across the country nationwide - and is uniquely poised to capture an outsized share of the booming $310 billion American baking industry.

The Executive team, with proven experience in growing franchise systems, has focused the brand on unsurpassed quality, aesthetic appeal, variety, innovation, and simplicity.

WOOPS!' products go beyond the fantastic macaron, as WOOPS! produces and procures confections, pastries and beverages from around the world, allowing an individual to indulge for themselves and create a fantastic sharing experience. Franchisees focus on selling both at retail and using non-retail channels such as B2B, events, and corporate gifting.

  • Small business with minimal moving parts and a very modest staff requirement

  • Low initial investment

  • Flexible business model (mobile, small iniline, larger iniline)

  • No substantial preparations and night baking

  • World class products (high quality ingredients, technique and assortment)

  • Beautiful design and aesthetics

  • Includes site selection

  • Strong financials

  • Very scalable

  • Hub and Spoke model as well

  • Non-retail sales component a major revenue source (B2B, events, gifting)

  • Words that resonate: Delicious, playful, approachable, beautiful


They provide a two part training program. The first part is prior to the opening followed by onsite training at opening. They have a very extensive & highly detailed operating manual in place for their franchisees. They also have dedicated non-retail sales people on their corporate team who assist their franchisees in non-retail business activities. They can be available any time to meet with their franchisees. They also have weekly conference calls for their franchisees covering a range of operational issues along with separate calls reserved for non-retail business.

Ideal Candidate

Characteristics they look for in a franchise partner:

  • A willingness to be hands-on in the running of your business

  • Positive leadership and motivational skills

  • The ability to work independently within the structure of the brand

  • Ability to network and develop relationships in the community

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