ssb Franchise Consulting

WOOPS!

WHO ARE WE?

WOOPS! is a vibrant gifting French macaron kiosk and in-line bakeshop franchise with the mission of sharing authentic international treats, sweets, sandwiches and coffee with the American public.  Two different models, a Bake Shop or Kiosk.

Why US?

WOOPS! is the nation's larget macaron retailer with 43 locations - and rapidly expanding across the country nationwide - and is uniquely poised to capture an outsized share of the booming $310 billion American baking industry.

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The Executive team, with proven experience in growing franchise systems, has focused the brand on unsurpassed quality, aesthetic appeal, variety, innovation, and simplicity.

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WOOPS!' products go beyond the fantastic macaron, as WOOPS! produces and procures confections, pastries and beverages from around the world, allowing an individual to indulge for themselves and create a fantastic sharing experience. Franchisees focus on selling both at retail and using non-retail channels such as B2B, events, and corporate gifting.

• Small business with minimal moving parts and a very modest staff requirement

• Low initial investment

• Flexible business model (mobile, small iniline, larger iniline)

• No substantial preparations and night baking

• World class products (high quality ingredients, technique and assortment)

• Beautiful design and aesthetics

• Includes site selection

• Strong financials

• Very scalable

• Hub and Spoke model as well

• Non-retail sales component a major revenue source (B2B, events, gifting)

• Words that resonate: Delicious, playful, approachable, beautiful

Support

They provide a two part training program. The first part is prior to the opening followed by onsite training at opening. They have a very extensive & highly detailed operating manual in place for their franchisees. They also have dedicated non-retail sales people on their corporate team who assist their franchisees in non-retail business activities. They can be available any time to meet with their franchisees. They also have weekly conference calls for their franchisees covering a range of operational issues along with separate calls reserved for non-retail business.

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Ideal Candidate

Characteristics they look for in a franchise partner:

• A willingness to be hands-on in the running of your business

• Positive leadership and motivational skills

• The ability to work independently within the structure of the brand

• Ability to network and develop relationships in the community

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